fannishminded:

fannishminded:

sexyandgeeky:

howtonotsuckatgamedesign:

New article in response to the lates reveal by Paul Dini on why marketing execs don’t want girls in their audiences for super hero shows.
Sounds horrible right? People are shocked! Yeah, well, it’s worse then you think. 

I explore the reasoning, that drive execs and marketers to pro-actively exclude women from their audiences and to pro-actively encourage a culture in which women do not feel welcome.

This is why we can’t have nice things… or can we?

Read more here: link

Potentially the best article Anjin has written yet – breaks down really well how it’s not sex, but sexISM that sells.

The cis-het male pandering in geek culture is pretty much just disgusting at this point – and it’s great to finally read something that tells me WHY!

(Also, if you find the candy bar example silly – IT’S TRUE. It was called the Yorkie bar, and the tagline was “It’s not for girls”. Advertising portrayed women as unworthy of eating it, and foolish for trying)

Dear CN fans upset by YJ being axed- THIS is what I was trying to communicate. (though I did it badly)

Dear Frozen fans who were upset by the removal of Female characters to add animated male snowman, etc. OR Disney fans upset over a general lack of POC in certain animated films/media.

THIS is why we should be upset.

THIS is what marketing has done to us.

THIS is why you need to back indie projects and groups that push these boundaries.

Because unless there is hundreds of success stories to “prove” our worth, the industry as a whole will never care to do more than surface pander to us on specific titles (mostly via Pinkification) while dragging us down and pushing us back everywhere else.

This comment from halfway down the first page summarizes why this will ALWAYS make me so angry, and why the “excuse” of “marketing” falls so VERY flat.

@Peeling
in response to a bunch of mysogynists and folks violently defending marketing with such gems as “They market that way because women don’t buy vidya games, I don’t complain when women’s mags, mags that talk about B-list actors f**king some other B-list actor, outnumber decent guy mags 30 to 1” and other spot on lances to this article.I think this comment is worth highlighting so here it is.

“"Yep, I can certainly tell you didn’t read the article.

I have a 6-year-old daughter. On weekend mornings we all sit in bed together and watch kids’ telly. According to the TV my daughter is supposed to be either grooming and cleaning up after urinating plastic babies, or painting her face with glittery crap that comes free with pairs of extortionately expensive shoes. In a (frighteningly) few years’ time, the same boy/girl marketing language the TV is trying to imprint on her will be used to steer her towards certain magazines, and those magazines won’t be discussing advances in science and technology, they’ll be discussing how best to lose weight, straighten hair and attract the attention of boys.

Marketing and the media is doing its damnedest to turn my wonderful, smart, funny, curious little girl into a creature obsessed with the acquisition of products designed for no purpose other than to make women more pleasing scenery for men. Marketing and the media wants to convince her that she should fit a certain profile – literally and figuratively – because that’s the most efficient way to get her to spend money. They don’t care that she loves Minecraft and Ghibli films and proper Lego and hiding from dragons in Skyrim. They don’t care that she wants to be a scientist and stop everyone dying when she grows up. She’s a girl, and they’ll do anything they can to shepherd her into adulthood as a good little female consumer.

This is not ‘separate but equal’. This is gender apartheid every bit as bullshit as the racial kind.”“”

THIS boils down that huge article into one touch point even men who don’t understand the upset over video games marketing can grasp.

It is HARMING young girls self perception. It is DESTROYING some of the potential future innovators. It is NOT OKAY. And it needs changed.

Marketing may “Do this to everyone” but it is actively hurting females as a whole. It is the single largest force to KEEP misogyny going. It is not “harmless” or even “justifiable”. It does not matter their INTENT was to only sell items, it is causing real, quantifiable HARM.